As you’ve probably noticed, most search engines these days are starting to implement AI overviews at the top of almost every search you make on their websites. These searches summarise what you’re looking for and can distract potential clients and customers from what they were looking for in the first place which already is creating a loss for a lot of business out there, including big corporations such as Apple!.

This is quite a concern for most website owners as they still want people to visit their website as much as possible to get the most out of them. Well luckily for most folk, this isn’t necessarily the end and there are a number of ways that business and website owners can still gain traction outside of search engines.

Going back to basics

After thinking about ways to combat this new movement, I have found that real-world physical collateral and signage will be the new (“trusty old”) way to get still people’s attention. Although the possibilities are endless when you start to get into the mindset, here are some simple but effective ways you can improve generating traffic to your website, as well as being seen in general.

1. Flyers/Brochures

Although old, physical collateral such as brochures and flyers are destined to be relevant again. If search engines are no longer displaying your websites as you would like them to, this would be another way to get visits. The design should give enough information and imagery for the reader to be interested in your products or services, whilst eventually funneling them to your website or contact details where they take action. Although not always successful, It’s still a great way to let people know that you exist and also better than to not be seen at all.

2. Business Cards

Business cards are and always will be a great way to lead potential clients and customers to your website. It has very little information but enough to let people know what you do and where to go to if they need your services. You can also embed QR codes that directly lead them to your website or add your details to their phone on the fly.

3. Signage

This one is easily the best—Signage is the most effective way to let people know who you are, what you do and how you can help. Especially if you have good exposure at your storefront and everyday vehicles. It can be a signboard or light box at the front of your house, shop, or even a truck, It can be a wrap for your vehicle, or even a simple decal to go on your vehicle door. There are endless ways to keep your business and website address being seen through everyday signage. With the amount of people travelling every day, you’ll be sure to get noticed—It just needs to be done right!

4. Social Media

This one is an obvious one but can be very hard to tackle and although opinions will differ on the matter, I believe it should still be worked on but prioritised last as the results are never instant. Great social media management and strategy does go a long way though and if done correctly, can possibly be the source of almost all your traffic. There are many success stories that all start at great social media marketing.

4. Trade Show Stands

If your business attends trade shows, then there is no other way than to decorate your stands with amazingly designed event stands that emphasise your beautiful business name, services, products, and a website to purchase them from. These stands can also be the perfect place to handout business cards, flyers, brochures and more which will further push potential clients or customers to buy or use your services. A great marketing strategy that includes a competition or other incentive will further encourage people to visit also! But that always helps with no matter what you are going for.

Not The End

These are very basic examples of what you can do and only scratch the surface with the possibilities. You just need to be creative and think outside the box (and the internet) to get results. Yes, there is a bit of time investment and some manual work involved but it definitely needs to be done. The old methods will be relevant again and there has never been a better time than now to adopt the return of the “trusty old” and simple marketing tactics.

We can help you

If you need any help with figuring out any solutions for your business, please feel free to reach out, and we’ll help you figure out a solution without any obligations. We’re always happy to help any other business as we would with ours!